The cultural value and processing classification of printed T-shirts
2021-08-14(623)Views
T-SHIRT’s transliteration "T-shirt" refers specifically to short-sleeved round-neck shirts. The English and Chinese classics only have this explanation. However, in China, people often refer to lapel pullovers (called Po-lo-shirts abroad) as T-shirts. , So casual may be based on fashionable men and women's consistent disdain for T-shirts. But in fact, in developed countries such as Europe and the United States, T-shirts are by no means inferior to other clothing in the clothing industry and fashion trends. Instead, they have a unique position-between fashion and art, forming T-shirt culture and T-shirts. T-shirt professional.
In the United States, there are professional T-shirt designers and design companies that release and showcase new genres and styles of T-shirts from time to time; the professional T-shirt association regularly publishes T-shirt magazines and organizes T-shirt exhibition design competitions; professional T-shirt industry Experts research and develop T-shirt printing machinery and printing dyes using the latest scientific and technological achievements. It is precisely because of the formation of a complete T-shirt industry system that American T-shirts, like their denim, have become the two leading apparel categories in the world's apparel industry. It's no wonder that "jeans plus T-shirt" is regarded as the representative of the most American casual style of clothing.
In our country, calling a T-shirt a cultural shirt is really considerate and accurate. T-shirts are indeed the clothing that can directly reflect cultural value. The style and fabric that have not changed over a century have greatly simplified the function of T-shirts as clothing, and simplified them to become a cultural carrier like white paper; and T The cultural content carried by the shirt has become the main body of its value. When people buy T-shirts, the most important thing they pay attention to is the value of the pattern and the value of the fabric has fallen to a secondary position. Just as the purchase of art does not deliberately study whether the paper is valuable, of course the quality of the carrier will also carry it.
The quality of the content has some impact. In the U.S. market, the price of a T-shirt blank (70% imported from China) is generally around US$2, and the price of a printed T-shirt is around US$8-25 depending on the value of the pattern. If the pattern is outdated by fashion, its price will fall to the point of 10 dollars 3 pieces. For example, the original Bulls T-shirt that sold for $25 would not be able to attract the public's interest in the Bulls stadium after the loss of Jordan. The T-shirt is still that T-shirt, and the material is still that piece. Why are you so lost? Culture, the culture it carries has devalued.
Political culture The degree of democracy and political openness of a country is reflected on the T-shirt, which gives the greatest creative space and tolerance. In the United States, people can express various forms of attitudes to political figures and public figures (including foreign ones) on T-shirts, and they can also put forward different views on a certain political event; that is, someone wears the sacred Virgin and Christ on their bodies. Reflecting his pious beliefs, some people wore T-shirts with naked torso all over the street playing life. This cannot be done without a certain political easing environment. In the early stages of reform and opening up, some young people in Beijing who grew up in the catastrophe will feel resentful at the old system, and at the same time feel confused and profound contradictions arising from the phenomenon of money worship that has emerged in the reform. On the T-shirts, T-shirts printed with "I'm annoying, don't care about me", "I eat apples, you eat skins" and other content immediately became popular in Beijing.
National culture embodies the indigenous culture of Indians on T-shirts and reflects the culture of the African continent. Arab culture is very popular among culture lovers. Chinese culture with a long history and deep accumulation: Peking opera facial makeup, 12 zodiac signs, Chinese martial arts, etc. Printed on T-shirts. Foreign tourists also love the "body". For example, some Japanese T-shirts have a large Chinese character "forbearance" printed on them. It embodies the historical origins of the cultures of China and Japan.
Regional culture T-shirts printed with scenic spots, historical sites, and local customs are usually sold in famous tourist attractions around the world, and they are very popular among tourists. Travel T-shirts are already a large type of T-shirt family. Although my country's tourism T-shirts are far from being fully developed, it also shows that they have huge room for development.
Commercial and cultural advertising T-shirts are popular advertising media in developed countries with commodity economies. Its low cost and freedom from venue restrictions are popular with advertisers, and it is also popular with the public because it does not cost money and has clothing.
Fashion culture All fashion will be more or less reflected on T-shirts: pop music, youth idols, stylistic stars, trendy entertainment, beautiful cars, motorcycles, pet cartoons, etc., most favored by teenagers in the blooming season.
Group culture The T-shirt that reflects group culture is limited to a certain group, such as enterprises, social organizations, clubs, etc., to reflect their own group culture and characteristics, and play an auxiliary role in uniting the team’s centripetal force; the other type is Diffusion type, group members may be few, like NBA teams, pop bands, etc., but T developed with this group culture is open to the society, firstly, it spreads the unique culture of the team, and secondly, it also has a very high economy. benefit.
Subject culture In recent years, environmental protection has become a subject of common concern for the entire human society, so environmental T-shirts have emerged and become popular. The major historical theme in 1997-the return of Hong Kong has set off the trend of returning to T-shirts.
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