The application field of digital printing products is very extensive. With the continuous maturity and development of digital printing technology, the popularity of digital printing products will definitely become higher and higher. The digital printing market is widely used, so in recent years, the main channels with better sales What are there?

According to the technical principles of the digital printing process, after a period of research and development and experimental work, in the current situation, digital printing is mainly used in some areas of personalization, small batches, rapid response and high environmental protection requirements and printing and dyeing enterprises. On the proofing. The current market positioning takes into account the production cost and technical characteristics of digital printing, and is mainly positioned in the consumer market at all levels. The segmented market currently mainly includes the following areas:

1. Fashion and performance costume design and printing

For fashion designers, it is very important to grasp the process of fashion design. At present, in the process of fashion design, fashion designers can only grasp the design of clothing styles, while the pattern design of fashion fabrics It is often passive to choose the ready-made patterned fabrics on the market, and it is generally difficult to find patterned fabrics that fully conform to their design style and creativity. It is often difficult to accurately express one's own design style, especially for fashion show clothing, stage clothing, and some highly personalized fashions. It may be difficult to achieve the desired effect by using existing fabrics. Even for some imported fabrics, the high prices, delivery time and print volume are often unacceptable. Therefore, at present, some fashion designers, in order to participate in the competition and show people their unique ideas and design styles, often can only use hand-painted methods to solve the deficiencies in fabrics. But even if it is hand-painted, because of the limitation of the painting level, the pattern is greatly reduced in terms of rich and delicate colors. The emergence of digital printing has just made up for this shortcoming.

The technical characteristics of digital printing make it possible to print various high-precision patterns on various textile fabrics, so that small batches of patterns similar to Chinese paintings, famous Chinese and foreign paintings, and photographic works can be printed on textiles. This is undoubtedly It expands the field of textile printing products and improves the grade of products. In the past, the tourist souvenirs of our country have always suffered from lack of characteristics, and even the tourist souvenirs appearing in the tourist attractions of the country are the same. It has been reported that the souvenir department of a famous museum in my country is maintained by selling key chains, while in foreign countries, various tourist souvenirs with fine printing and digital printing have already acquired a certain scale.

4. Production of other special textiles